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E9 Face Technology™
Cobra's new E9 Face Technology – in both the white S3 Driver and black S3 Driver – makes the clubface more intelligent. Most clubfaces are designed with a circular sweet spot around the center of the face, the assumption being that the center of the club is where golfers hit the ball on every shot. Cobra tested golfers hitting 25,000-plus shots and discovered that golfers actually hit shots across the face in a canted, elliptical pattern that wasn't always in the center. In fact, 99% of shots hit by golfers were in this elliptical pattern from the low heel to the high toe. So we redesigned the clubface to take advantage of this phenomenon – resulting in Cobra's new E9 Face Technology with a 30% larger Sweet Zone.

  

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